WEB
ANALYTICS: Visitor Usage & Site Traffic Analysis
Web Analytics is the tracking, measurement and reporting of web site usage to
better understand the complex interactions between web visitors and what the
web site offers.
The primary focus of Web Analytics is to study and understand a site's users
and their behaviour and activities. This study of online user behaviour and activities
generates valuable marketing intelligence.
Sample Client Case Study
It is determined that a client needs to meet two major international business
goals with their website. Two KPI's (Key Performance Indicators) were established:
(1) The ability of the website to offer CRM (Custom Relationship
Marketing)
(2) Measure the effectiveness of the website to generate sales
lead in a targeted language market (Geo-Marketing)
Metrics that can be tracked and measurement for analysis:
Inquiry Form Completion
measures the site's ability to generate potential sales leads
Time spent on site
tracking targeted pages with translated customer information and downloads
Measurement of Unique Visitors
show progress over time of site traffic numbers
A successful Web Analytics process requires a defined feedback framework to cover
all aspects of tracking, measurement and reporting of web site usage. The key
components of this process are:
Set OBJECTIVESfor a company's web site
Set actionable and measurable KPI
IMPLEMENTATION measurement and reporting mechanisms
Continually improve the site through action: OPTIMIZATION
Global
Web Marketing is fully integrated into our Export Management
services stressing optimized site design, localization and
web promotion services. Other service categories:
Request for Information (RFI)
If you have any questions, or want to receive a RFI regarding our International Search Engine Marketing services, please complete
our Inquiry Form....
Combining
the populations of East Asia (China,
Japan, Korea, Taiwan and Hong Kong), with South
Asia (India and Pakistan
) and the countries of ASEAN (Association
of South East Asian Nations) is close to 4 billion
people: over 60% of the world's population.
Canada's Brand in Asia Unfortunately,
Canada has very little profile in Asia, so there is great
potential and almost no negative imagery to overcome.
For complete details of our website translation, localization
and search engine optimization processes and services, go to
our Search
Engine Marketing site...
