Site optimization consists of three essential and interdependent
analytic audits that assess the ability of your company
to utilize the Internet for international business:
(1) Site Audit > Site Performance
In-depth analysis of factors
that affect site
performance:
Site Design: Navigation, Usability & Accessibility
Site Quality & Technical Performance
Site Relationships: External Link
analysis
Content Appraisal for translation/localization
(2) Search Engine Optimization > SEO Analysis
Includes looking at your site from a search engine friendly
site design perspective. Applicable to the whole site
or selective pages, essentially guided bykeyword
analysis.
Includes analysis of traffic acquisition methods
and conversion factors.
(3) E-Business & Procurement Analysis & Readiness
E-business is the ability to perform the following: generate sales leads, perform
transactions, assist outsource processes, provide customer service and collaborate
with partners exclusively using a company's website and related Internet technologies.
A comprehensive audit is conducted, looking at the company's International E-business & procurement
potential. Listed below are a few guidelines that should shape web site development:
Online business should follow a E-business strategy
Across the board integration of the various internal business departments
with online business
Ability to access and gather critical online data and resources:
international business intelligence.
Global
Web Marketing is fully integrated into our Export Management
services stressing optimized site design, localization and
web promotion services. Other service categories:
Request for Information (RFI)
If you have any questions, or want to receive a RFI regarding our International Search Engine Marketing services, please complete
our Inquiry Form....
Combining
the populations of East Asia (China,
Japan, Korea, Taiwan and Hong Kong), with South
Asia (India and Pakistan
) and the countries of ASEAN (Association
of South East Asian Nations) is close to 4 billion
people: over 60% of the world's population.
Canada's Brand in Asia Unfortunately,
Canada has very little profile in Asia, so there is great
potential and almost no negative imagery to overcome.
See Asia Pacific Foundation of Canada's series of papers
called, Canada Asia Commentary: Canada's
Brand in Asia
Also see Interbrand's series of papers
entitled, Branding
in Canada - 4 parts.
The British Columbia - Alberta Trade,
Investment, and Labour Mobility Agreement.
This agreement between the provinces of B.C. and Alberta
shows how governments can reduce interprovincial barriers
to trade, investment and labour mobility. See here for details
For complete details of our website translation, localization
and search engine optimization processes and services, go to
our Search
Engine Marketing site...
