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Export Management Services
The Four Stages of Export Readiness Introduction to Export Readines
Stage 1 Causal Approach to International Trade
Stage 2 Exploratory Stage: Incremental Exporting
Stage 3 Proactive Planning for the Target Market
Stage 4 Direct Investment in the Target Market
Stage 4 Direct
Investment in the Target Market
When a company arrives at Stage 4, exporting has assumed a mission critical role
in the company's overall business strategy; increased integration
into all operations of the company.
Management level decisions and commitments
are made to strengthen the company's exporting strategy, and are in the position
of making an investment in the target market.
Internally, a permanent position of Export
Manager is established to take responsibility of
all international trade. This individual will be responsible
for managing all operations and working directly with all facilitators
(partners, contractors, etc.) in the target market.
Companies can pursue several options in their pursue of Asian
customers and accessing Asian markets: Outsourcing which,
among other things, can include importing lower-cost components. Offshoring,
which is the transfer of limited production and development
to Asian countries to take advantage of lower costs, in conjunction
with a local partner.
Foreign Direct Investment (FDI) can also
be used as a tool to access new markets and to create a
global supply chain.
Strategies for Direct Investment in the target market:
- Web Globalization Culturally customized site
- Market Entry Retail Operations
- Market Entry Licensing and Franchising
- Joint Ventures with local companies in the target market
- Investment in production facilities (Greenfield Investment)
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